Independent Google Ads Developer Partner

Ad Engineering for Scaling External Brands

OakDash (oakdash.com) bridges developer-led programmatic tooling with direct campaign execution. We help external clients create, manage, and scale high-ROAS Google Ads campaigns.

Launch Client Portal Demo 🔒
4.2x Average Client ROAS
$1.8M+ Ad Spend Managed
100% API-Driven Accuracy
Live Match-Type & Bid Tuner oakdash.com/portal ↗
Quality Score
9.8 / 10
Est. Avg CPC
$4.20
Click-Through Rate
14.2%

Developer-Led Google Ads API Infrastructure

Inspect how OakDash interfaces with the Google Ads API to automate campaign creation, manage smart bidding rules, and stream conversion reporting.

Google Ads API v17 Authorized
import { GoogleAdsApi } from 'google-ads-api';

// OakDash Client Campaign Creation & Match-Type Isolation Pipeline
export async function deployClientCampaign(customerAccountId: string) {
  const client = new GoogleAdsApi({
    client_id: process.env.OAKDASH_CLIENT_ID,
    developer_token: process.env.GOOGLE_ADS_DEVELOPER_TOKEN,
  });

  const customer = client.Customer({ customer_id: customerAccountId });

  return await customer.campaigns.create({
    name: "Acquisition_Search_[Exact]_OakDash",
    advertising_channel_type: "SEARCH",
    target_cpa: { target_cpa_micros: 42000000 }, // $42.00 Target CPA
    status: "ENABLED"
  });
}
// gRPC Bid Governance & Search Term Stream Query
SELECT 
  campaign.name,
  ad_group.name,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.conversions,
  metrics.cost_per_conversion
FROM keyword_view
WHERE campaign.status = 'ENABLED'
ORDER BY metrics.conversions DESC
{
  "client": "Acme SaaS Platform Inc.",
  "account_id": "302-505-9007",
  "api_status": "AUTHENTICATED_MCC",
  "active_campaigns": 3,
  "monthly_spend": "$18,400",
  "target_cpa": "$42.50",
  "account_roas": "4.35x"
}
💻

OakDash Client SaaS Portal

External clients log in directly to manage campaigns, monitor daily spend, and view real-time ROI reports.

Access Client Portal Demo →

The 4 Pillars of OakDash

We do not build standalone keyword scrapers. OakDash provides a complete managed environment spanning campaign creation, management, reporting, and keyword strategy.

Programmatic Campaign Creation

We programmatically construct ad groups, establish match-type hierarchies, and deploy high-converting ad copy aligned with your revenue targets.

  • Single Keyword & Single Topic Ad Group (SKAG/STAG) architecture
  • Match-type segmentation ([Exact], "Phrase", Broad + Governances)
  • Dynamic Responsive Search Ad (RSA) copywriting & asset extensions
  • Conversion tracking & server-side Tag Manager setup
// Campaign_Creation_Pipeline.ts
const campaign = await googleAds.createCampaign({
  name: "Acquisition_Search_[Exact]",
  biddingStrategy: "TARGET_CPA",
  targetCpaMicros: 42000000,
  matchType: "EXACT"
});

Active Campaign Management & Bidding

Continuous bid adjustments, daily budget pacing, and negative keyword pruning to protect client ad spend and maximize target ROAS.

  • Target CPA & Target ROAS smart bidding governance
  • Daily budget pacing & automated capping rules
  • Continuous search terms audit & negative query elimination
  • Device, geo, & audience bid modifier optimizations
// Bid_Governance_Active.log
[OK] Budget Pacing: 84% utilized
[ACTION] Negative Keyword Added: "free download"
[BID ADJUST] Target CPA optimized to $38.50
[STATUS] Account Operating at 4.4x ROAS

Transparent Client Reporting & Dashboards

Clients get 24/7 visibility into performance metrics: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Total Conversion Value.

  • Real-time client portal with live campaign tracking
  • Automated weekly & monthly ROI executive briefings
  • Multi-touch conversion attribution & cost-per-lead breakdowns
  • Custom client KPI metric tracking (LTV, CAC ratio)
Access Client Portal Demo →
// Reporting_Summary.json
{
  "client": "Acme SaaS",
  "spend": "$18,400",
  "conversions": 412,
  "cpa": "$44.66",
  "roas": "4.35x"
}

Integrated Keyword Planning Services

Preliminary research and search gap identification strictly to inform and validate new campaign structures before going live.

  • Commercial & transactional intent scoring
  • CPC range forecasting & competition index evaluation
  • Search volume trend validation
  • Competitor gap analysis & thematic ad group mapping
// Intent_Analysis_Matrix.ts
Keyword: "enterprise crm subscription"
Intent: TRANSACTIONAL [Score: 96/100]
Est. CPC: $14.20 | Vol: 18,500/mo
Recommendation: Deploy to Campaign [High Priority]
Live Optimization Stream

Real-Time Ad Governance Timeline

● Active System Monitoring
11:14:02 AM Negative keyword query excluded: "free trial crack" → Added to account list.
10:45:18 AM Target CPA bid adjusted for high-intent exact match ad group: $42.00 → $38.50.
09:30:44 AM Budget Pacing Check: Account operating at 92% efficiency with 4.35x ROAS.

Calculate Your Growth Potential

Drag the slider to project your monthly click volume, qualified leads, CPA, and total revenue using OakDash's 4.2x ROAS baseline strategy.

Monthly Ad Budget $15,000/mo
Projected Clicks
2,308
Qualified Leads
196 Customers
Projected CPA
$76.53
Est. Revenue (4.2x)
$63,000
K

Kirat

Founder & Principal Developer, OakDash (oakdash.com) • Toronto, ON, Canada

"I built OakDash because traditional digital agencies rely on manual guessing and slow reporting. As an independent Google Ads developer, I write automated tools to build, monitor, and scale client campaigns with programmatic accuracy."

Read Founder Story
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